Global IT services and consulting major Accenture on Thursday said artificial intelligence (AI) has the potential to increase India's annual growth rate of gross value added (GVA) by 1.3 percentage points, lifting the country's income by 15% in 2035. A study titled'Rewire for Growth' also estimates that AI could add $957 billion to the Indian economy by changing the nature of work to create better outcome for businesses and the society. "AI's transformative power can be compared to the advent of computing itself, and there's strong early evidence that AI can play a key role in unlocking socio-economic value in India. With the right investments AI can create a flywheel effect'liberating' people to create long-term economic and societal value," said Rekha Menon, senior managing director and chairman of Accenture India. The research was done by Accenture Research in collaboration with Frontier Economics. The report also explores the strength of the country's AI innovation ecosystem relative to other G20 economies across five key pillars -- universities, start-ups, large businesses, policy makers and multi-stakeholder partnerships.